An MLM system? What is it and how much thought have you given to using one? First of all, let me just say that if you aren’t using one, I encourage you to listen to what I have to say on the subject with great interest. Why? Because the people like me using an online MLM lead generation system will always out-recruit those what aren’t putting one to use.
This is because when you try building your network marketing business with the “old” warm market techniques of calling your friends, family and co-workers, there’s no way for you to reach enough of them fast enough when someone like me is generating dozens of new leads each and every day.
We live in a new age when compared to just 10 or 15 years ago before “everybody” was online.
It all moves fast today and if you don’t have a solid online presence where YOU are being branded as a network marketing coach, leader and mentor, then you’re going to lose many of the prospects you do make contact with to those who are branding themselves properly.
Your Prospects Want Leadership & An MLM System
Think about this seriously: people don’t join business opportunities…people join people.
What are they looking for when they join? They’re looking for leadership from their upline and/or they’re looking for whether an MLM system is in place that they can join and have success with.
Think about this, too: What do you do when you find out about something new? Don’t you Google it? Well, when you’re prospecting offline and get a prospect interested in your network marketing company, they go and Google it, too!
And, guess what?
If they find another rep online who’s using a quality MLM system, your prospect is going to compare how you’re prospecting with how this other person is prospecting and, more often than not, they’re going to join the person who can teach them how to achieve 10, 25, 50 leads per day as opposed to you…who only knows how to teach them to talk to their friends and family…something most people dread, anyway!
Remember, only about 3% of our population actually enjoys being a salesperson and all the warm market prospecting techniques require you to be exactly that. So, if that’s what you have to offer your prospects, can you see how many of them simply won’t want to join a downline that only teaches those methods.
If you do what I do, which is teach your downline how to become successful online MARKETERS (very different from being a SALESPERSON), then now you’re offering exactly what people are looking for today…automated MLM systems that do the prospecting for us so we only talk to interested and qualified MLM recruiting leads.
What Should Your MLM System Look Like?
When you’re looking at the various systems out there, here’s what you should look for:
1) Your system should provide you with a website that’s purely designed to capture the name, email and phone number of your prospects. If you try using an “information” website with no way to capture a lead, you’re wasting your time.
The sad fact of the matter is that this describes 99% of all network marketing company replicated websites that so may MLM reps are using without any success.
2) Your MLM system should be a one-stop shop for all the marketing training you could ever need or want. There should be hundreds of hours of video tutorials that teach you EXACTLY how to use video marketing, blogging techniques, article marketing, social media marketing, pay-per-click advertising, etc.
Your system should teach the proper PHILOSOPHY…how to brand yourself as a leader in the industry as opposed to doing what all the struggling network marketers are doing: branding their MLM company.
3) Your system should teach you how to profit immediately through what are called “funded proposals”.
This means that as soon as a prospect enters your sales funnel process, you should be offering a service or product on the front end that will generate you upfront profits. This is so, so important as it provides you with upfront cash that you can re-invest back into your marketing, generate more leads and more upfront profits.
The reason 95+% of all network marketers never make it is because they go broke educating their 3 or 4 prospects about how great their business is for free, rather than educating their dozens of daily online leads about how to win in network marketing on the way to building a relationship with them.
AFTER this relationship is built, THEN you have earned the opportunity to recruit them into your main network marketing opportunity.
Those are the 3 keys any online MLM system you use needs to provide you:
- lead generation
- marketing training
- immediate profit
Resources you can look into to help you understand everything I’ve written above:
Magnetic Sponsoring: Explains the concept of the funded proposals I mentioned (watch those free videos!)
Here’s the actual MLM system I personally used to recruit over 40 people into my network marketing opportunity in less than 1 WEEK…it also pays me over $4 per lead I bring through it…talk about quality funded proposal upfront profits! Powerful, powerful stuff…
